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Selected Work #3 · Amazon (AWS)

New Fraud Investigation Tool

The brief was to technically modernize legacy investigation tool. I reframed it as one role-based platform where investigators work in a single place and program managers configure workflows without engineering.

Context
A start-up inside AWS Fraud Prevention. A legacy tool used by internal teams and external partners was complex, fragmented across applications and hard to maintain.
Role
Lead UX Designer. Strategy, research, experience architecture and end-to-end design, working with Product, Engineering, AI/ML scientists and Fraud Operations.
Impact
+58%investigation efficiency
+80%task efficiency
↑investigator & PM trust
Work stream dashboard: role-based home for investigators and program managers
The product

From a tool for experts to a platform for every role

01 · Investigate

Everything an investigator needs, on one screen

Linked evidence, notes and fraud insights come together in one task view, so investigators stop switching between applications.

Strategy in the UI Build the workflow around the case, not around the tools.
Investigation: unified task view
02 · Role-based system

One system, shaped by who is using it

Program managers see the full architecture. Investigators see the part that matches their role, with the tasks and alerts that matter to them.

Strategy in the UI Define information architecture by role instead of by feature.
Role-based navigation architecture
03 · Self-serve configuration

Workflows that PMs can change themselves

A step-by-step wizard replaced engineering tickets for updating business workflows, so changes stopped waiting on someone else’s queue.

Strategy in the UI Turn a developer dependency into a product capability.
Self-serve configuration wizard
04 · AI/ML insights

Make fraud model signals usable, not just visible

The case view puts AI/ML insights next to the evidence and notes, so investigators decide with context instead of a score alone.

Strategy in the UI Bring AI, compliance and usability into one experience.
Investigation dashboard with linked evidence, notes and AI/ML insights
Strategy

Three moments that shaped the product

01 · Research changed the problem

The bottleneck wasn’t the interface

Cognitive walkthroughs and one-on-one interviews with investigators showed the clutter was only the visible symptom. More than half the users asked to consolidate everything into one system.

Then a second user surfaced: program managers who couldn’t change a workflow without filing a ticket with engineering. Modernizing screens would have left both problems in place.

Investigator

Needs actionable data fast

  • Hates jumping between tools
  • Slowed by dense tables and too many colors
Program Manager

Needs control over workflows

  • Can’t configure without dev help
  • Depends on another team’s availability
Investigation journey map: friction and opportunity
02 · Design changed the direction

A modern skin or a role-based platform

Two directions were on the table. I laid out what each would change for investigators, program managers and the engineers who maintain the system.

Modernize the legacy tool

Cleaner screens, same structure

  • Faster to deliver
  • Still fragmented across applications
  • Every workflow change still needs engineering
  • Still hard to maintain
My proposal

One role-based platform

  • A single task view for investigators
  • Architecture shaped by role
  • Self-serve configuration for PMs
  • AI/ML insights built in from the start

We aligned on the platform direction, with a clear MVP and a longer-term vision.

03 · Leadership made it possible

In a start-up, alignment is the work

I led a multi-disciplinary workshop with Product, Engineering, AI/ML and Business Ops. We left with agreed pain points and priorities, a defined role-based system, and one shared view of MVP versus long-term vision.

From there I set the design vision and worked closely with engineers and AI/ML scientists to bring it to life.

ProductEngineeringAI/MLBusiness Ops

Self-serve configuration was only possible because the team agreed it was part of the product.

Outcomes

From a legacy tool to a platform people trust

+58%
Investigation efficiencyOne task view with linked evidence and AI/ML insight shortened the path to a decision.
+80%
Task efficiencyRole-based dashboards put the right work in front of each person.
↑
Trust and engagementInvestigators and program managers described a product built for them.
“This is the first time the platform actually feels like it’s built for us.”Fraud Analyst
“Our PMs no longer need to file tickets for every change. This is a game-changer.”Program Manager

Self-serve configuration took engineering out of routine workflow changes, and one role-based architecture replaced a set of fragmented tools.

End of case study · Next up, Selected Work #4Rethink Ticketing EcosystemAn all-new StubHub ticketing ecosystem that empowers pro-sellers to sell tickets efficiently.