Hi, I’m ASHWINI

Creative designer & problem solver. I blend strategic thinking with focused craft — simplifying complex systems into experiences that feel effortless & fun!

Selected Work #1

Define Cohesive Observability

Defining cohesive monitoring experience by bringing multiple products together with AI-native design

Multi-product UX AI Design & Prototyping
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Selected Work #2

Launch Tanzu Data Services

Reframing complex cloud platform around clearer mental model & workflows that help technical teams

Enterprise UX Systems Design
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Selected Work #3

New Fraud Investigation Tool

Reimagined Amazon’s comprehensive investigation platform to detect online fraud faster with AI/ML

Collaboration 0 → 1 Strategy
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Selected Work #4

Rethink Ticketing Ecosystem

An all-new StubHub ticketing ecosystem that empowers pro-sellers to sell tickets efficiently

Service Flow New Products
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Selected Work #5

Launch Event Partnerships

Designing visually rich & engaging partnership experience across various teams & artists

Web & Mobile UX External Partnership
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Selected Work #6

Modernize Checkout

Revamping StubHub’s checkout experience for web & mobile for increased conversion

Conversion E-Commerce UX
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